Selected Publications

jc609 [at]  nyu.edu
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Highlights

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Emails and Blog Posts for Nu-Designs Digital

Nu-Designs Digital Monthly Newsletter, November 2017: Robot Party
Like holiday parties, digital marketing is all about making and nurturing connections. It’s about helping people who have problems (your potential customers) connect with people who can help them (you). OK, so the “host” of these parties is a bot whirring away in a Google data center and there’s no cake. Still, with small businesses, these connections (facilitated by bots) often result in real, live relationships between human beings….Read More

A Holiday Checklist for the Other SMBs (And a Mea Culpa)
My mistake has reminded me (again) how important it is to not let the small stuff slip just because I’m busy. And now that it’s the holiday season, who isn’t busy? December may be slow for non-retail SMBs, but it’s not slow for the owners and staff of said SMBs. With this in mind, here’s a short checklist of digital items to do (or at least keep an eye on) in between holiday parties and last-minute trips to the mall….Read More

Meet Your Customers Where They Live
Marketing one-sheet produced for Nu-Designs Digital
Social media platforms are today’s equivalent of the town square: as a small-business owner, you can’t afford not to spend time there. But more, social media can help you move from being just another company to being a stand-out in your field….Read More

Is Google Adwords Worth It in 2017? Here’s a Formula to Help You Decide.
Unfortunately, just as the best meteorologist can’t promise it’s not going to rain tomorrow, the most experienced AdWords Campaign Manager can’t promise Google AdWords will work for your business (and if they do make that promise, don’t trust them!)….Read More

Read more blogs posts for Nu-Designs Digital

Resource pages and blog posts produced at American Ratings Corporation

Email sent to our email list of 10,000 Bay Area consumers, after the North Bay Wildfires

A Message from Our Team
We’re so glad and grateful that the North Bay Fires are now (mostly) contained. Sadly, the damage won’t be easily undone. As evacuees begin returning north, they (and all of us) face a sobering new reality. The fires that consumed our beloved Wine Country have stolen homes, livelihoods and lives. Many families have lost everything but the pajamas in which they fled. Houses are gone that, just a few weeks ago, stood dressed for Halloween, unaware of the actual horror to come. The landscape has changed, both figuratively and literally, and returning feels impossible—literally for some and figuratively for all….Read More

North Bay Wildfire: Resources and Information
This is a downloadable PDF we created in three days while the wildfires still raged, to support victims. Download here.

A Local’s Guide to the Bay Area
Since most of our readers are Bay Area residents, we spend a lot of time on this blog writing about domestic concerns like landscape design, plumbing and the Giants. But today, I get to write for a different audience. Have you recently bought a sweatshirt at Pier 39? …Read More

El Niño – How To Prepare for a Season of Storms
You’ve probably heard a “Godzilla” El Niño is coming to the Bay Area this winter, and you might know that past El Niños have prompted storm warnings and extreme San Francisco weather. But what else is there to know? We have the answers to your questions…Read More

Gratitude (text and all images)
What are you thankful for? We put this question to some Diamond Certified company owners and a handful of American Ratings Corporation (ARC) employees. Here’s what they said:…Read More

School’s Out
Parents, get ready, for they are coming.

Remember last September? Just after Labor Day, you sent them off with new lunchboxes, pointy pencils and extra-long pants. The classrooms unto which they were delivered smelled of fresh paint. They cried a little, and so did you. You went home to an empty house and drank a well-deserved, oddly uninterrupted cup of coffee… Read More

Gratitude (text and all images)
What are you thankful for? We put this question to some Diamond Certified company owners and a handful of American Ratings Corporation (ARC) employees. Here’s what they said:…Read More

How To Get Your To Do List Done
…Back in the 1930s, [John Maynard Keynes] predicted that his descendants (us) would have an abundance of free time thanks to the wonders of automation. Well, I’m here to affirm: Kolbert is right; Keynes dead wrong. Despite my iPhone, laptop and garage door opener, I’m busier then ever…Read More

For a complete list of blog posts produced at Diamond Certified visit here.
For a complete list of resource pages visit here.

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Scripted.com

Freelance content produced via Scripted.com, occasionally under my own by-line, but often ghost written.

Hire Thyself! 5 Tips for the Fledgling Freelancer
Congratulations! You handed in your notice: come Monday morning you’re free! Kind of. Becoming your own boss has many advantages, but unless you’ve won the lottery… Read More. 

for Launchable Magazine, originally published January 12, 2014
Capturing the Crowd’s Attention: How a Content Marketing Campaign Can Increase ROI 
Sobering fact: the average attention of a goldfish is nine seconds. In 2013, the average attention span of an adult human? Eight seconds. We 21st century humans spend less time paying attention than fish…..Read More

for Graphicstock.com, originally published February 3, 2014

Social 101: Five Ways to Jumpstart Your Social Media Campaign 
You can’t tell a “like” from a “pin,” hashtags make you go cross-eyed, and Instagram sounds like a breakfast cereal. Social media isn’t your thing, but you’ve read the statistics: According to Business Insider…Read more

for Videoblocks.com, originally posted May 4, 2014
3 Reasons to Stage a Home
It’s hot. It’s cold. It’s about to explode. The real estate market may change faster then you can say “weather” in Cleveland, but one thing stays the same: Every seller wants to minimize the time it takes to maximize their profit. Consequently, when it comes time to sell, most homeowners….Read More.

Miscellaneous

for Untappedcities.com, originally published December 1, 2011
Nice Gentle Donkeys: A Historical Persepective on the Koret Children’s Quarter
A November Saturday, and despite the threat of rain, the Koret Children’s Quarter in Golden Gate Park is packed. Children in soccer jerseys run up ramps and across the bridges of two massive playground structures. Others wave at nervous parents from the top of a towering rope pyramid. A gaggle of 4-year olds celebrates a birthday in the picnic area outside a small red barn. There are swings. There is sand. A vintage carousel pumps out the strains of   “Give My Regards to Broadway.”  A hot dog stand does brisk business, selling ice cream even as the first few drops of rain begin to land….Read More

GradCap
Academic Work

“Performing Citizenship: The Concert for New York City and The Construction of Post-9/11 America,” in Political and Protest Theatre after 9/11: Patriotic Dissent, ed. Jenny Spencer. Taylor & Francis, LTD, 2014.
Think back: After the attacks of 9/11, the performance of citizenship seemed suddenly urgent. In contrast to the months preceding the bomb- ings, the primacy of the nation-state seemed in doubt, as did the ideology of participatory democracy promoted by U.S. foreign policy. Consequently…. Read More

Transgressive Babymaking: Narratives of Reproduction and the Asian American Subject. Dissertation submitted in defense of Doctorate of Performance Studies, 2008.
How do we make babies? How do we talk about making babies? And how do these narratives participate in the social construction of the Asian American subject? This dissertation examines the multiple ways narratives of human reproduction shape what it means to be Asian American. To consider narratives of reproduction is to take up reproduction as performance—a social technology by which the body is both made, and made socially recognizable. Historically, Asian Americans have been systematically denied access to this recognizability, as we have been denied access to the practices of heteronormativity. Consequently, we must expand our understanding of how, exactly, we take up the material production of the body….Read More

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Personal Blog
Produced from August 2011 – April 2012

48. Life Practice
In Tibet, monks spend weeks creating elaborate mandalas of colored sand. Upon completion, they systematically take the sculptures apart, and wash the sand away in a river. Or at least, that’s what I learned from Wikipedia, my source for all information that could be, possibly, true…Read More

60. Affairs of the Book
Here’s the story of me and books. It has all the prerequisites of a contemporary relationship: early infatuation, growing boredom, dalliance with other media, trauma, abandonment, heartbreak, and, hopefully, the slow rekindling of intimacy.

When I posted photographs of my dining room last week, Jilanne Hoffman commented on the overflowing bookshelves. She’s right: books-as-design-feature define this house, far more so then the  paint  colors or kitchen cabinets. I’ve always been surrounded by books: my parents are readers, all of the boyfriends were readers, and the Ex can’t go anywhere without a book. Fragile Blossom can’t quite read yet but all signs point toward book-worminess. Thinks-he’s-Justin-Bieber—well, he confuses me. Not that interested in books, and will also leave half a slice of birthday cake on his plate….

Alien spawn?

Or maybe he just shares my ambivalence….Read More